How do you set strategy?

Five year plans are nothing but ambitions.

The evidence of the last five years has shown that even the most stable, successful businesses can be disrupted and even destroyed by factors that would never have appeared on a five year horizon.

You need a new approach. A way to scan for threats and opportunities on the near horizon. A way to rapidly build and communicate solutions.

This is Applied Futurism.

Near Horizons

Where do you start when building a strategy?

Historically, the biggest factors might have been past performance, near competitors, or supply chain challenges. But now the biggest impacts come from beyond the bounds of your own industry.

Technology has lowered barriers to entry, diminishing friction to the point that new challengers can slide in almost unseen. You need to constantly scan the near horizon for new threats and opportunities.

This is the starting point for Applied Futurism. Knowing how to bring external factors to the fore and match them to existing internal pressures. 

Audience & Impact

Once you have a vision you need to translate it into a plan.

How will you respond? Who will be affected? These are the questions that the Narrative Planning process can help you to address. A step-by-step guide to translating vision into strategy in a form that resonates with your target audiences.

Build your strategy and translate into the media you need to connect and compel change: plans, reports, presentations and more.

What next?

For support with developing your next strategy, you can sign up to the Applied Futurist's Toolkit online, or join one of the upcoming one-day courses at the University of Salford.

Complete the form to start a conversation. We'll send you details of upcoming training courses, the online toolkit, and how to join our community of Applied Futurists.