Tell your story of tomorrow

No vision of the future - however accurate - has value unless you can communicate it.

Without a story, you can't capture attention or create change. That's why the Applied Futurist's Toolkit includes Arcs, a Narrative Planning tool.

Arcs will help you translate your vision into the medium you need to share it with your audience. A plan or strategy, a talk or presentation, or a piece of written content for marketing.


The first thing to understand in preparing a story is your audience. 

The Applied Futurist's Toolkit features a Narrative Planning tool that helps you to consider each audience affected by your vision of your future, or your response to that vision.

Map your audiences then build up statements that capture the drivers of change, responses and how each audience will be affected.

Build up these statements to form the basis of a report, talk, post or presentation that is guaranteed to engage those listening because they can see how it affects them.


All stories have three things: a beginning, a middle, and an end. 

In the beginning there is context. The Narrative Planning tool helps you to lay out the context. The pressures your organisation, your industry, your audience are facing today.

In the middle there is change. Where the big drivers of disruption intersect with those pressures your audience is already facing. 

In the end there is your response: how will your company, your industry, respond. What will you do? What should your audience do?

What next?

You can access the Narrative Planning tool and all the other components of the Applied Futurist's Toolkit online. If you'd like to get your futurism off to a flying start, why not join the one-day course at the University of Salford?

Complete the form start a conversation. We'll send you details of upcoming training courses, the online toolkit, and how to join our community of Applied Futurists.