Futurism for Marketers

No topic has greater cut-through than the future. Everyone wants to know what's next. Be the person to tell them.

Whether it's for an internal audience, or external, Applied Futurism is your route to thought-leadership.

It gives you a step-by-step process for scanning the horizon and discovering the key factors influencing your market's future, and complete templates for translating that insight into compelling content,

Thought Leadership

Thought leadership starts with foresight. How do you see the future?

The Applied Futurist's Toolkit offers you a practical step-by-step approach:

  • Find the pressure points in your industry
  • Identify the macro trends that are changing the world
  • Find the intersections between these pressure points and major trends

By identifying these intersections you can give your audience - prospects, customers or partners - a clear view of the future.

Working with Tom Cheesewright, creator of the toolkit, this approach has been used successfully by a range of brands as the basis for major campaigns. Check out these examples:


Translating a vision into a story is time consuming. The Applied Futurist's Toolkit speeds this process.

With the Narrative Planning tool and Report Template Pack, you can rapidly build compelling content for the core of campaigns.

Follow the template to produce in-depth reports that captivate your audience of prospects or partners with a clear and detailed vision of the future.

What next?

You can get online access to the Applied Futurist's Toolkit. Or join one of the upcoming one day courses at the University of Salford.

To find out more, start a conversation by completing the form opposite. We'll send you details of upcoming training courses, the online toolkit, and how to join our community of Applied Futurists.